The campaign is built around the symbol of the pinwheel. Pinwheels are a happy and uplifting symbol of childhood. As a campaign symbol, a pinwheel conveys the message that every child deserves the chance be raised in a healthy, safe, and nurturing environment.

Ideas for implementing a Pinwheels for Prevention campaign include:

• Choose a highly visible location and “plant” a pinwheel “garden.” Equate pinwheels with the number of children served by your agency or the number of births in your community. Use your pinwheels to promote the good you are doing in your community. Pinwheels, however, do not stand for deaths from child abuse or reported cases of child abuse. Pinwheels for Prevention is a positive campaign focused on solutions.
• Offer people in your community the chance to make a personal statement in support of your work by purchasing pinwheels.
• Let the media know about your pinwheel garden and its significance.
• Ask your local radio stations to run public service announcements in support of your campaign.

Here are some materials to assist with your campaign (all are PDF files):

• Press Release
• PCAA Sample Letter to the Editor
• Signature Campaign Coloring Sheet
• Signature Campaign Make Your Own Pinwheel
• Pinwheel Logo
• 6 Great Things You Can Do for April in Your Community
• Pinwheels for Prevention Coloring Sheet
• Pinwheel Activity Sheet

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